Prior to Oystercatchers’ audit beginning, Sainsbury’s were operating under a model that gave the organisation limited visibility of production spend, asset volumes and a total cost base for production services.
WHAT WE DID
Over the course of 2016/17 Oystercatchers ran a detailed review of Sainsbury’s creative production processes spanning their entire agency network Ultimately Sainsbury’s wanted to achieve a more cost effective model without compromising on quality.
We reviewed the following key key production channels: Design, Video, Photographic Services, Digital advertising and POS production, whilst also looking at data for production costs over a 12-month period, plus commercial and service arrangements, and current Ways of Working.
Our work delivered a year one saving of £2m.
Oystercatchers have also been providing Capability and Training to Sainsbury’s and the Marketing Excellence Academy is now into its sixth year.