L’Occitane planned to open a new flagship store in one of retail’s most high-profile streets; Regent Street. It would be their biggest store to date and they recognised that  they needed to work with experts to deliver a store concept that not only expressed their brand ambitions, but had the right impact for the location.


Oystercatchers worked closely with the client to develop the brief, and run a concise and effective pitch process in under 6 weeks. We hosted the agency briefing with hard hats in the store building site, and sent agencies to the L’Occitane factory and farms in Provence to experience the brand.


“We recognised early on that we couldn’t do this alone… and we knew the importance of having the right people around us. It’s been a fabulous journey, that’s been simple and fun.

“As a client, the biggest learning for us has been make sure the brief is clear, and to have the right decision makers in the room. There was lots of debate and Oystercatchers challenged us, so trust was built really early on, and having them on board gave us an aura of professionalism.”

Jamie Taylor, Retail Director, L’Occitane en Provence