_MGS3701“Brands are more powerful than politics”; “Give kids confidence: mentor them, speak to them, challenge them”; “kids know when they’re being played”.

Powerful thinking and insights into challenges faced by youth today and how they engage with brands emerged from last night’s Oystercatchers’ Club event at London’s May Fair hotel.

Shaun Bailey, the Prime Minister’s special advisor on youth and crime; Kathryn Jacob, CEO Pearl and Dean Cinemas; David McQueen, founder of youth leadership company, Magnificent Generation; and Neil Christie, Managing Director, Wieden+Kennedy, London joined Suki in tackling one of the hottest social issues today: youth.

Just a few of the insights we learnt from the emotive, provocative conversation:

  • Confidence [lack of] is the major issue affecting youth. Winning brands inspire, challenge and commit to helping build lives. McDonald’s  is moving into youth job creation; 02 is working with local communities to build work skills
  • Our children have become sophisticated consumers very early on
  • Most views of the world are Western – that will change. Youth is tuning into China.
  • In a fragmented media world think entertainment, not advertising. Be useful. Be authentic
  • Brands do well when they blur the division between content, advertising, experiences, marketing and service [think YouTube, amazon]
  • Brands committed to their own development are winning. Nike and Apple constantly reinvent to survive and thrive
  • Exposing your brand to social development is good for your bottom line

Our thanks to Shaun, Kathryn, David and Neil and to our 170 guests who joined us for a truly inspirational conversation.

The next Oystercatchers’ Club evening will take place at the Mayfair Hotel on 25 March and will be focused on ‘The Changing Role of the CMO’.  The panel will include, Daryl Fielding – CMO, Vodafone, Nigel Vaz – CEO EMEA, Sapient Nitro and Paul Kemp-Robertson – Co-Founder and Editorial Director, Contagious Magazine.  Please contact Victoria Sinclair for more details:  victoria@theoystercatchers.com

About the Oystercatchers Club

The Oystercatchers Club is a members only forum where senior marketers and agency heads get together to share knowledge and get inspired by topical and relevant debates.

What members are saying about the Club

“These Club evenings are a fantastic way to catch up with friends and contemporaries in the business and to keep your finger on the marketing pulse” – Nigel Gilbert – CMO, TSB

“I joined the club because it was a group of leaders from clients and agencies, who are all looking to shape the industry’s future by an exchange of ideas and personal lessons. I love the camaraderie and sharing and importantly the community and it keeps me coming back.” – Nigel Vaz, European MD, SapientNitro

If you keen to hear how you can join the Club please contact Victoria Sinclair: victoria@theoystercatchers.com