Suki and her guest panellists will examine “Rebuilding the client/agency relationship” in the light of advertising fraud, concerns with ad viewability, and, recent scandal over agency rebates and kickbacks. And ask whether new agency models hold the answer?
The Guardian Changing Media Summit typically brings together over 400 C-level executives from across the media spectrum. And this year sees an impressive line-up drawn from media [BBC News, CNN, Discovery Networks and the Guardian]; brand owners [Jenny Halpern Prince, founder and CEO, Halpern; Anna Hill, CMO, The Walt Disney Company UK & Ireland; Matt Warnock, digital editor in chief, Philips] and academics [Dr Anders Sandberg, research fellow, Future of Humanity Institute, & senior fellow, Oxford Martin School; Neil Lawrence, senior principal scientist at Amazon and professor of machine learning, University of Sheffield].
Do come and join us on 15th March. The Summit takes place at B1, Location House, Southampton Row, London.
Click here to read more: https://www.theguardian.com/media/2016/oct/17/changing-media-summit-2017-programme