As digital, social and mobile continue to move money and attention away from television advertising.  Brand owners, marketers and their agencies have to adjust to a new world.

At Advertising Week USA last month, Unilever’s vice-president of Global Media Innovations and Ventures,  Babs Rangaiah, observed a trend among brands for bringing more strategic planning in-house and using a trimmed-down agency roster to execute it. He concluded: “I don’t think anyone knows what the right [agency] model is for the future.” A sentiment we agree with here at Oystercatchers.

Elsewhere in New York, global CEOs of the world’s leading agencies met last week to share their visions at one of the industry’s most influential gatherings, AdForum’s Worldwide Summit NYC 2015.  Peter Cowie, our Co-Founder decodes the sessions to spot what marketers need to know about the future of client/agency relationships.

Please click here to read Peter’s Marketing Week article in full