The Power to Transform

For the last few years the marketing industry has been dominated by discussions around data and tech, with automation and AI driving much of the debate as businesses transform themselves for the digital age. But at its heart, our industry is driven by the power of creativity – in all aspects including strategy, the application of technology and we need to champion its role and its value once more. Does creativity need saving? Hell yes - says Campaign Editor Claire Beale. And she is not alone: WPP has just re-invented itself as a creative transformation company. We also agree and believe that creativity will be a key industry focus for 2019 and so we kick off the year with creativity as the topic for our first Oystercatchers Club event.  Join us at 6.30pm on Wednesday 23rd January at the Ham Yard Hotel, to network with your industry peers, hear the discussion amongst our panel, and put your questions to them.