Oystercatchers is a leading marketing consultancy who are experts in enabling agencies and brand teams to maximise their marketing performance through optimising their creative, strategic and media partnerships.

01. Optimise™

Evaluating and improving the strength and commitment of creative and strategic partnerships through our proprietory, industry-leading, 360˚ evaluation methodology Optimise™ .

02. Academy™

Delivering Marketing Excellence and best-in-class Ways of Working to Brand and agency teams through our Faculty of world-class trainers and coaches.

03. Agency Search and Selection

We draw upon our extensive knowledge of all aspects of the agency marketplace to create structures and mechanisms to support the optimal process for our clients.

04. Marketing Spend Optimisation

Delivering fair value for all through analysis and rigour of all aspects of brand and agency financial partnerships and spend.

Oystercatchers Latest News

Do brands get the agencies they deserve?

Do brands get the agencies they deserve? thumbnail

Suki Thompson, founder and CEO of Oystercatchers, ponders the strength of brand-agency relationships together with Abi Comber, British Airways; Martin George, Post Office and Toby Hoare, JWT.  Together they share insights into what makes for a successful partnership.  Please click here to see full article in Marketing 

TSB team with Oystercatchers to find a new creative agency | Campaign

TSB team with Oystercatchers to find a new creative agency | Campaign thumbnail

TSB, which separated from Lloyds Banking Group in a flotation last week, is seeking a creative agency to handle an innovation brief. The bank has teamed with Oystercatchers who will oversee a competitive pitch. Please click here for the full article. 

The Marketing Academy announces Merlin Mentor Awards

The Marketing Academy announces Merlin Mentor Awards thumbnail

We were incredibly proud to hear that Suki Thompson has joined marketing industry mentors presented with a Merlin Award by the Marketing Academy graduation scholars. Non-profit and voluntary, the Marketing Academy was created in 2010 to develop leadership through mentoring, coaching and work experience. The Scholarship, just one of the Academy’s initiatives, is a year [...]

Euro Effies 2014 Judging Kicks Off

Euro Effies 2014 Judging Kicks Off thumbnail

Considered the gold standard of European marketing excellence, judging for this year’s EACA Euro Effies, chaired by Unilever’s Global Communications Planning Director Geoff Seeley, has begun. Once again EACA Director-General Dominic Lyle has attracted an illustrious line up of European jurors from marketer and agency communities alike. Sponsored by global giants including P&G, Bacardi and [...]

Management Consultancies Association welcomes Oystercatchers

Management Consultancies Association welcomes Oystercatchers thumbnail

Oystercatchers are delighted to be welcomed as a member of the Management Consultancies Association (MCA). The MCA is the voice of the management consultancy industry representing members in national debate on business and the economy, while contributing to consultation on government policy. MCA member companies include around 65% of the UK consulting industry, employ approximately 30,000 [...]

McDonald’s: ‘We knew we couldn’t market our way out of Super Size Me’ | Marketing

McDonald’s: ‘We knew we couldn’t market our way out of Super Size Me’ | Marketing thumbnail

Tesco Bank Benny Higgins, McDonald's  Alistair Macrow, Johnny Hornby of The&Partnership and Crystal Palace F.C Chairman Steve Parish came together this week to discuss how brands must build trust in 2014. See full Marketing Article here.

Building brand with trust: Benny Higgins, Alistair Macrow, Johnny Hornby and Steve Parish

Building brand with trust: Benny Higgins, Alistair Macrow, Johnny Hornby and Steve Parish thumbnail

“Somebody blundered and the most expensive orgy in history was over”, quoted Tesco Bank Chief Executive Benny Higgins from Fitzerald’s “Echoes of the Jazz Age” addressing the question of trust at our Club evening earlier this week. Quizzed and moderated by Suki Thompson, our panel of charismatic business leaders Benny; Alistair Macrow, SVP, Chief Marketing [...]

5 mistakes marketers make that prevent them from being leaders – Marketing Week

5 mistakes marketers make that prevent them from being leaders – Marketing Week thumbnail

The debate continues on whether obtaining a seat on the company board should be a marketer’s ultimate ambition. Richard Robinson led a panel of business leaders speaking at The Marketing Academy’s first “Inspire” event in London on how to turn that aspiration into reality... Please click here to see full article 

Oystercatchers Arrives in Soho!

Great excitement! We have opened our doors for business at 57-59 Beak Street, London W1, right in the heart of creative, bustling Soho. Our business has been growing steadily thanks to the support of our great clients and we simply outgrew our offices in Berkshire House. We’ve been looking to set up shop in our [...]

Brands Building Trust – 20 May, with Alistair Macrow, Benny Higgins, Steve Parish & Johnny Hornby

According to a recent PwC survey , nearly 8 out of 10 consumers shop at their favourite retailer because they trust the brand. Hard to earn, very easy to lose, trust is a driving force for brand success. People expect brands to be visible and accountable and are no longer convinced by sales-focused marketing. Our take [...]

Brands increasing investment in marketing capability as finances improve: Marketing Week

The economic downturn not only put the brakes on marketing spend, it also in many cases slowed investment in marketing capability. However, green shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention. Suki Thompson comments on how businesses are winning by investing in and training their marketing [...]

Put customers at the heart of your business: Justin King and Martin Glenn @ Advertising Week Europe

Don’t punish failure; culture as the differentiator; agencies with a strong point of view… And the unequivocal key to success?  All good companies have marketing at their core or leaders who share that passion. Business titans Martin Glenn, CEO United Biscuits and President of The Marketing Society, and, Justin King, former CEO Sainsbury’s, shared these [...]

Western markets watch out: next 5 years will see African, Brazilian, Indian, Chinese agencies gain traction in mature markets

Richard Robinson forecasts a shaking out in Europe and the influx of new outside talent influencing the continent, in an interview with Advertising Week Europe. We kicked off this little #AWEurope podcasting shindig with Oystercatchers’s Suki Thompson. We continue to share their story with a conversation featuring Richard Robinson, Managing Partner. Like a 26.2 mile [...]

Asia Pacific sees growth of long term partnerships between clients and agencies

With marketing teams becoming leaner and increasing efficient in Asia Pacific, Oystercatchers looks at the power of marketing partnerships in the region.  See full article here.     

The Changing Role of the CMO

The Changing Role of the CMO thumbnail

Change and disruption is the new norm for the 21st century CMO. The customer journey has changed. Talent needs have changed. The business landscape is volatile and uncertain. So, how are CMOs tackling the biggest challenges of our time? What do clients want and what keeps them awake at night? According to panellist Nigel Vaz, [...]