Oystercatchers is a leading marketing consultancy who are experts in enabling agencies and brand teams to maximise their marketing performance through optimising their creative, strategic and media partnerships.

01. Optimise™

Evaluating and improving the strength and commitment of creative and strategic partnerships through our proprietory, industry-leading, 360˚ evaluation methodology Optimise™ .

02. Academy™

Delivering Marketing Excellence and best-in-class Ways of Working to Brand and agency teams through our Faculty of world-class trainers and coaches.

03. Agency Search and Selection

We draw upon our extensive knowledge of all aspects of the agency marketplace to create structures and mechanisms to support the optimal process for our clients.

04. Marketing Spend Optimisation

Delivering fair value for all through analysis and rigour of all aspects of brand and agency financial partnerships and spend.

Oystercatchers Latest News


It’s all about the people… Richard Robinson shares his views on talent for the IPA

It’s all about the people…  Richard Robinson shares his views on talent for the IPA thumbnail

Richard Robinson reflects on a rewarding diversity debate at the IPA Talent Adaptathon and how we can all shape the future. Our industry is facing a challenge like never before: how to attract, develop and retain the best and the brightest without the pay of the City or the glitter of Silicon Roundabout. This has [...]

Peter Cowie reviews a week in the life of Adforum

Peter Cowie reviews a week in the life of Adforum thumbnail

Adforum's Worldwide Summit saw Peter Cowie and Russel Wohlwerth join over thirty American and global agencies in New York to view the future of marketing. Peter concludes that content, technology, "maker culture" and results were the major themes to come out of this year's Summit. Campaign invited Peter to share his thoughts on this year's glittering [...]

How adland came together to support cancer sufferers

How adland came together to support cancer sufferers thumbnail

Last week our wonderful community raised over £13,000 to support Macmillan Cancer Support. And Campaign is helping us to keep momentum going by sharing Suki's personal journey. Suki writes:  Six years ago, I was diagnosed with breast cancer. It came as a huge shock, not helped by the fact that Peter Cowie and I had recently [...]

Oystercatchers raises over £13,000 for Macmillan Cancer Support

Oystercatchers raises over £13,000 for Macmillan Cancer Support thumbnail

We’ve just held our fourth annual Coffee morning and Cake Competition to fundraise for Macmillan Cancer Support. Donations have been totted up and we’re delighted to announce that we have raised over £13,000 - in just two hours! Hosted by our CEO Suki Thompson, who is also a Macmillan Board Trustee, over a hundred of the great and the good from [...]

Five European marketing trends to watch

Five European marketing trends to watch thumbnail

Last week's Euro EFFIEs proved that strategic rigour, diligence and, ultimately the art of delivering marketing effectiveness is the number one driver with clients and agencies alike. Richard Robinson, our managing partner, was there to judge the awards and spotted five emerging trends. M&M Global |Five European marketing trends to watch 

The Oystercatchers Club Awards 2014 are open!

The Oystercatchers Club Awards 2014 are open! thumbnail

For the third year running we’re delighted to announce that The Oystercatchers Club Awards are open for entry. We are celebrating the very best in innovation, smart thinking and the sheer hard work behind campaigns created to inspire clients. Once again, we’ve brought together a stellar jury of leading marketers to recognise and reward agencies [...]

Marketing leaders ask: What is the next/model for the brand/agency model?

Marketing leaders ask: What is the next/model for the brand/agency model? thumbnail

What does the future of the brand/agency model look like? That was the question tackled by a host of top marketers, CEOs and senior agency execs at an Oystercatchers Club event this week. Please click here to read Marketing's article

Oystercatchers Club event sees marketers champion integrated agency model

Oystercatchers Club event sees marketers champion integrated agency model thumbnail

Leading marketers agree less is definitely more when it comes to working with agencies and that too much time can be wasted in managing agency processes....Last night's Oystercatchers Club brought together an outstanding panel chaired by Peter Cowie, with British Airway's Head of Marketing, Abi Comber; Ian Armstrong, Global Marketing Director, Jaguar; Philip Gladman, former [...]

How relevant is your personal brand? Richard Robinson shares lessons learnt with the Marketing Consultancies Association

How relevant is your personal brand? Richard Robinson shares lessons learnt with the Marketing Consultancies Association thumbnail

As newly arrived member of the Management Consultancies Association, our Managing Partner Richard Robinson has recently been interviewed for his perspectives on digital marketing, personal branding, the role of marketing in the Board Room and Oystercatchers' ambitions for 2015. His insights have been published in View From The Top. Please click here to read more....

Zoe Osmond, former NABS CEO, joins Oystercatchers as Partner

Zoe Osmond, former NABS CEO, joins Oystercatchers as Partner thumbnail

We’re thrilled to welcome Zoe to the team as one of our Partners. We’ve been working closely with Zoe in her role as NABS CEO and have admired her ability to create smart, effective business partnerships, her passion for brand, and how she inspires everyone around her. We’re growing fast and we know that Zoe will use all her [...]

Shaping the new Brand/Agency model with British Airways, Diageo, Jaguar and BBH

Shaping the new Brand/Agency model with British Airways, Diageo, Jaguar and BBH thumbnail

Oystercatchers Club Event 2 September 2014. Kimberly-Clark reshapes marketing to fit a digital world.  Diageo scraps its marketing innovation unit and hands control of testing new media and digital strategies to brand teams. P&G abolishes marketing directors, changing the title to brand director as it ups its focus on brand building... Just three global giants tackling the [...]

Do brands get the agencies they deserve?

Do brands get the agencies they deserve? thumbnail

Suki Thompson, founder and CEO of Oystercatchers, ponders the strength of brand-agency relationships together with Abi Comber, British Airways; Martin George, Post Office and Toby Hoare, JWT.  Together they share insights into what makes for a successful partnership.  Please click here to see full article in Marketing 

TSB team with Oystercatchers to find a new creative agency | Campaign

TSB team with Oystercatchers to find a new creative agency | Campaign thumbnail

TSB, which separated from Lloyds Banking Group in a flotation last week, is seeking a creative agency to handle an innovation brief. The bank has teamed with Oystercatchers who will oversee a competitive pitch. Please click here for the full article. 

The Marketing Academy announces Merlin Mentor Awards

The Marketing Academy announces Merlin Mentor Awards thumbnail

We were incredibly proud to hear that Suki Thompson has joined marketing industry mentors presented with a Merlin Award by the Marketing Academy graduation scholars. Non-profit and voluntary, the Marketing Academy was created in 2010 to develop leadership through mentoring, coaching and work experience. The Scholarship, just one of the Academy’s initiatives, is a year [...]

Euro Effies 2014 Judging Kicks Off

Euro Effies 2014 Judging Kicks Off thumbnail

Considered the gold standard of European marketing excellence, judging for this year’s EACA Euro Effies, chaired by Unilever’s Global Communications Planning Director Geoff Seeley, has begun. Once again EACA Director-General Dominic Lyle has attracted an illustrious line up of European jurors from marketer and agency communities alike. Sponsored by global giants including P&G, Bacardi and [...]