Oystercatchers is a leading marketing consultancy who are experts in enabling agencies and brand teams to maximise their marketing performance through optimising their creative, strategic and media partnerships.
Evaluating and improving the strength and commitment of creative and strategic partnerships through our proprietory, industry-leading, 360˚ evaluation methodology Optimise™ .
Delivering Marketing Excellence and best-in-class Ways of Working to Brand and agency teams through our Faculty of world-class trainers and coaches.
03. Agency Search and Selection
We draw upon our extensive knowledge of all aspects of the agency marketplace to create structures and mechanisms to support the optimal process for our clients.
Oystercatchers Latest News
Advertising Week Europe brings together the glittering world of business leadership and influencers. We’re proud to announce that Suki Thompson will be on stage in discussion with two of today’s most successful CEOs: Sainsbury’s Justin King CBE, and Martin Glenn , United Biscuits. In the run up to the event, Suki has been interviewed by Advertising [...]
We are delighted to expand our offering into Asia-Pacific in response to European clients looking to up skill marketing talent in the region. Led by former P&G and Nestlé marketer Gillian Harrison, we have opened for business in Hong Kong and plan to roll out to China, Thailand, Singapore, Malaysia and India. We have already started [...]
Oystercatchers Club, 25 March, London, May Fair Hotel Oystercatchers predicts that marketing directors will need to embrace technology to develop their role and remit. Understanding the language of business will be paramount if they are going to win the uber role of CMTO (chief marketing and technology officer) which will see a rise in 2014 [...]
As the search for new creative talent intensifies, ad land is trying to widen the social make-up of its talent pool, giving hope to young job seekers - The Guardian reports from Oystercatchers Club... See full article here
“Brands are more powerful than politics”; “Give kids confidence: mentor them, speak to them, challenge them”; “kids know when they’re being played”. Powerful thinking and insights into challenges faced by youth today and how they engage with brands emerged from last night’s Oystercatchers’ Club event at London’s May Fair hotel. Shaun Bailey, the Prime Minister’s [...]
Brands that make life easier, more fun or help to save money are highly rated by young people according to a report by youth researchers Voxburner. We have brought together a collection of people with provocative views to debate this hot issue: Sean Bailey – David Cameron’s special adviser on youth and crime; Kathryn Jacobs – [...]
Quick-fire creativity and the ability to adapt to new situations quickly are the common themes outlined by a number of agency leaders in this 2014 agency predictions round up... Click here for full article
Last night, UK marketing movers and shakers gathered at The Barbican Centre to celebrate the 2013 Oystercatchers’ Awards. Trophies were carried off by Creature of London, TMW, DigitasLBi and Isobel ... Last year we launched the awards simply because we wanted to celebrate innovative new business practice, and to recognise the blood, sweat and tears [...]
Over the past 12 months we have noted that 75% of our clients have decided to invest in relationship management, training and coaching rather than pitch their agencies. Marketers, it would seem, are moving from pitch to partnership for commercial success in a rapidly changing world. Please click here to read more
Richard has spent time helping Africa to build brands and businesses. His work has taken him to Ghana, Nigeria, Kenya, Rwanda, South Africa. He shares his insights and thoughts on "Africa Rising" and the new wave of creativity exploding out of this continent. Link to full article In 2000, The Economist declared that Africa was [...]
Campaign talks to graduates currently involved in graduate schemes, internships and trying to make it in the industry about how and why they decided to get into advertising and how it's going so far. Jodie was invited to share her views...http://www.campaignlive.co.uk/News/1216720/
Children’s charity touraid, which brings disadvantaged children to the UK to create lasting relationships with schools, sporting and cultural clubs, has elected Suki to its Board of Trustees. Suki explains, “The charity helps inspire the next generation of leaders, role models and mentors to enrich their own communities. I’m thrilled to help children aim high [...]
After an afternoon of hard discussion, challenging debate and difficult decisions the judging for the 2013 Oystercatchers Club Awards has concluded. Eighteen Judges reviewed over a hundred agency entries vying for the title of Best Creds, Best RFI, Best Film and Best Website of the year. The winners and runners-up will now be announced on [...]
Entries for the Oystercatchers Club Awards 2013 have come in thick and fast. The quality of responses has been overwhelming and we are looking forward to putting them in front of a judging panel of some of the best Marketers next week: Nigel Gilbert - Director, Virgin Management Jayne O’Keefe - Coast Marketing & E-Commerce Director, Aurora [...]