Oystercatchers is a leading marketing consultancy who are experts in enabling agencies and brand teams to maximise their marketing performance through optimising their creative, strategic and media partnerships.

01. Optimise™

Evaluating and improving the strength and commitment of creative and strategic partnerships through our proprietory, industry-leading, 360˚ evaluation methodology Optimise™ .

02. Academy™

Delivering Marketing Excellence and best-in-class Ways of Working to Brand and agency teams through our Faculty of world-class trainers and coaches.

03. Agency Search and Selection

We draw upon our extensive knowledge of all aspects of the agency marketplace to create structures and mechanisms to support the optimal process for our clients.

04. Marketing Spend Optimisation

Delivering fair value for all through analysis and rigour of all aspects of brand and agency financial partnerships and spend.

Oystercatchers Latest News


The Oystercatchers Club Awards 2014 are open!

The Oystercatchers Club Awards 2014 are open! thumbnail

For the third year running we’re delighted to announce that The Oystercatchers Club Awards are open for entry. We are celebrating the very best in innovation, smart thinking and the sheer hard work behind campaigns created to inspire clients. Once again, we’ve brought together a stellar jury of leading marketers to recognise and reward agencies [...]

Marketing leaders ask: What is the next/model for the brand/agency model?

Marketing leaders ask: What is the next/model for the brand/agency model? thumbnail

What does the future of the brand/agency model look like? That was the question tackled by a host of top marketers, CEOs and senior agency execs at an Oystercatchers Club event this week. Please click here to read Marketing's article

Oystercatchers Club event sees marketers champion integrated agency model

Oystercatchers Club event sees marketers champion integrated agency model thumbnail

Leading marketers agree less is definitely more when it comes to working with agencies and that too much time can be wasted in managing agency processes....Last night's Oystercatchers Club brought together an outstanding panel chaired by Peter Cowie, with British Airway's Head of Marketing, Abi Comber; Ian Armstrong, Global Marketing Director, Jaguar; Philip Gladman, former [...]

How relevant is your personal brand? Richard Robinson shares lessons learnt with the Marketing Consultancies Association

How relevant is your personal brand? Richard Robinson shares lessons learnt with the Marketing Consultancies Association thumbnail

As newly arrived member of the Management Consultancies Association, our Managing Partner Richard Robinson has recently been interviewed for his perspectives on digital marketing, personal branding, the role of marketing in the Board Room and Oystercatchers' ambitions for 2015. His insights have been published in View From The Top. Please click here to read more....

Zoe Osmond, former NABS CEO, joins Oystercatchers as Partner

Zoe Osmond, former NABS CEO, joins Oystercatchers as Partner thumbnail

We’re thrilled to welcome Zoe to the team as one of our Partners. We’ve been working closely with Zoe in her role as NABS CEO and have admired her ability to create smart, effective business partnerships, her passion for brand, and how she inspires everyone around her. We’re growing fast and we know that Zoe will use all her [...]

Shaping the new Brand/Agency model with British Airways, Diageo, Jaguar and BBH

Shaping the new Brand/Agency model with British Airways, Diageo, Jaguar and BBH thumbnail

Oystercatchers Club Event 2 September 2014. Kimberly-Clark reshapes marketing to fit a digital world.  Diageo scraps its marketing innovation unit and hands control of testing new media and digital strategies to brand teams. P&G abolishes marketing directors, changing the title to brand director as it ups its focus on brand building... Just three global giants tackling the [...]

Do brands get the agencies they deserve?

Do brands get the agencies they deserve? thumbnail

Suki Thompson, founder and CEO of Oystercatchers, ponders the strength of brand-agency relationships together with Abi Comber, British Airways; Martin George, Post Office and Toby Hoare, JWT.  Together they share insights into what makes for a successful partnership.  Please click here to see full article in Marketing 

TSB team with Oystercatchers to find a new creative agency | Campaign

TSB team with Oystercatchers to find a new creative agency | Campaign thumbnail

TSB, which separated from Lloyds Banking Group in a flotation last week, is seeking a creative agency to handle an innovation brief. The bank has teamed with Oystercatchers who will oversee a competitive pitch. Please click here for the full article. 

The Marketing Academy announces Merlin Mentor Awards

The Marketing Academy announces Merlin Mentor Awards thumbnail

We were incredibly proud to hear that Suki Thompson has joined marketing industry mentors presented with a Merlin Award by the Marketing Academy graduation scholars. Non-profit and voluntary, the Marketing Academy was created in 2010 to develop leadership through mentoring, coaching and work experience. The Scholarship, just one of the Academy’s initiatives, is a year [...]

Euro Effies 2014 Judging Kicks Off

Euro Effies 2014 Judging Kicks Off thumbnail

Considered the gold standard of European marketing excellence, judging for this year’s EACA Euro Effies, chaired by Unilever’s Global Communications Planning Director Geoff Seeley, has begun. Once again EACA Director-General Dominic Lyle has attracted an illustrious line up of European jurors from marketer and agency communities alike. Sponsored by global giants including P&G, Bacardi and [...]

Management Consultancies Association welcomes Oystercatchers

Management Consultancies Association welcomes Oystercatchers thumbnail

Oystercatchers are delighted to be welcomed as a member of the Management Consultancies Association (MCA). The MCA is the voice of the management consultancy industry representing members in national debate on business and the economy, while contributing to consultation on government policy. MCA member companies include around 65% of the UK consulting industry, employ approximately 30,000 [...]

McDonald’s: ‘We knew we couldn’t market our way out of Super Size Me’ | Marketing

McDonald’s: ‘We knew we couldn’t market our way out of Super Size Me’ | Marketing thumbnail

Tesco Bank Benny Higgins, McDonald's  Alistair Macrow, Johnny Hornby of The&Partnership and Crystal Palace F.C Chairman Steve Parish came together this week to discuss how brands must build trust in 2014. See full Marketing Article here.

Building brand with trust: Benny Higgins, Alistair Macrow, Johnny Hornby and Steve Parish

Building brand with trust: Benny Higgins, Alistair Macrow, Johnny Hornby and Steve Parish thumbnail

“Somebody blundered and the most expensive orgy in history was over”, quoted Tesco Bank Chief Executive Benny Higgins from Fitzerald’s “Echoes of the Jazz Age” addressing the question of trust at our Club evening earlier this week. Quizzed and moderated by Suki Thompson, our panel of charismatic business leaders Benny; Alistair Macrow, SVP, Chief Marketing [...]

5 mistakes marketers make that prevent them from being leaders – Marketing Week

5 mistakes marketers make that prevent them from being leaders – Marketing Week thumbnail

The debate continues on whether obtaining a seat on the company board should be a marketer’s ultimate ambition. Richard Robinson led a panel of business leaders speaking at The Marketing Academy’s first “Inspire” event in London on how to turn that aspiration into reality... Please click here to see full article 

Oystercatchers Arrives in Soho!

Great excitement! We have opened our doors for business at 57-59 Beak Street, London W1, right in the heart of creative, bustling Soho. Our business has been growing steadily thanks to the support of our great clients and we simply outgrew our offices in Berkshire House. We’ve been looking to set up shop in our [...]