Oystercatchers is a leading marketing consultancy who are experts in enabling agencies and brand teams to maximise their marketing performance through optimising their creative, strategic and media partnerships.
Evaluating and improving the strength and commitment of creative and strategic partnerships through our proprietory, industry-leading, 360˚ evaluation methodology Optimise™ .
Delivering Marketing Excellence and best-in-class Ways of Working to Brand and agency teams through our Faculty of world-class trainers and coaches.
03. Agency Search and Selection
We draw upon our extensive knowledge of all aspects of the agency marketplace to create structures and mechanisms to support the optimal process for our clients.
Oystercatchers Latest News
For the third year running we’re delighted to announce that The Oystercatchers Club Awards are open for entry. We are celebrating the very best in innovation, smart thinking and the sheer hard work behind campaigns created to inspire clients. Once again, we’ve brought together a stellar jury of leading marketers to recognise and reward agencies [...]
What does the future of the brand/agency model look like? That was the question tackled by a host of top marketers, CEOs and senior agency execs at an Oystercatchers Club event this week. Please click here to read Marketing's article
Leading marketers agree less is definitely more when it comes to working with agencies and that too much time can be wasted in managing agency processes....Last night's Oystercatchers Club brought together an outstanding panel chaired by Peter Cowie, with British Airway's Head of Marketing, Abi Comber; Ian Armstrong, Global Marketing Director, Jaguar; Philip Gladman, former [...]
As newly arrived member of the Management Consultancies Association, our Managing Partner Richard Robinson has recently been interviewed for his perspectives on digital marketing, personal branding, the role of marketing in the Board Room and Oystercatchers' ambitions for 2015. His insights have been published in View From The Top. Please click here to read more....
We’re thrilled to welcome Zoe to the team as one of our Partners. We’ve been working closely with Zoe in her role as NABS CEO and have admired her ability to create smart, effective business partnerships, her passion for brand, and how she inspires everyone around her. We’re growing fast and we know that Zoe will use all her [...]
Oystercatchers Club Event 2 September 2014. Kimberly-Clark reshapes marketing to fit a digital world. Diageo scraps its marketing innovation unit and hands control of testing new media and digital strategies to brand teams. P&G abolishes marketing directors, changing the title to brand director as it ups its focus on brand building... Just three global giants tackling the [...]
Suki Thompson, founder and CEO of Oystercatchers, ponders the strength of brand-agency relationships together with Abi Comber, British Airways; Martin George, Post Office and Toby Hoare, JWT. Together they share insights into what makes for a successful partnership. Please click here to see full article in Marketing
TSB, which separated from Lloyds Banking Group in a flotation last week, is seeking a creative agency to handle an innovation brief. The bank has teamed with Oystercatchers who will oversee a competitive pitch. Please click here for the full article.
We were incredibly proud to hear that Suki Thompson has joined marketing industry mentors presented with a Merlin Award by the Marketing Academy graduation scholars. Non-profit and voluntary, the Marketing Academy was created in 2010 to develop leadership through mentoring, coaching and work experience. The Scholarship, just one of the Academy’s initiatives, is a year [...]
Considered the gold standard of European marketing excellence, judging for this year’s EACA Euro Effies, chaired by Unilever’s Global Communications Planning Director Geoff Seeley, has begun. Once again EACA Director-General Dominic Lyle has attracted an illustrious line up of European jurors from marketer and agency communities alike. Sponsored by global giants including P&G, Bacardi and [...]
Oystercatchers are delighted to be welcomed as a member of the Management Consultancies Association (MCA). The MCA is the voice of the management consultancy industry representing members in national debate on business and the economy, while contributing to consultation on government policy. MCA member companies include around 65% of the UK consulting industry, employ approximately 30,000 [...]
Tesco Bank Benny Higgins, McDonald's Alistair Macrow, Johnny Hornby of The&Partnership and Crystal Palace F.C Chairman Steve Parish came together this week to discuss how brands must build trust in 2014. See full Marketing Article here.
“Somebody blundered and the most expensive orgy in history was over”, quoted Tesco Bank Chief Executive Benny Higgins from Fitzerald’s “Echoes of the Jazz Age” addressing the question of trust at our Club evening earlier this week. Quizzed and moderated by Suki Thompson, our panel of charismatic business leaders Benny; Alistair Macrow, SVP, Chief Marketing [...]
The debate continues on whether obtaining a seat on the company board should be a marketer’s ultimate ambition. Richard Robinson led a panel of business leaders speaking at The Marketing Academy’s first “Inspire” event in London on how to turn that aspiration into reality... Please click here to see full article
Great excitement! We have opened our doors for business at 57-59 Beak Street, London W1, right in the heart of creative, bustling Soho. Our business has been growing steadily thanks to the support of our great clients and we simply outgrew our offices in Berkshire House. We’ve been looking to set up shop in our [...]