Oystercatchers is a leading marketing consultancy who are experts in enabling agencies and brand teams to maximise their marketing performance through optimising their creative, strategic and media partnerships.
Evaluating and improving the strength and commitment of creative and strategic partnerships through our proprietory, industry-leading, 360˚ evaluation methodology Optimise™ .
Delivering Marketing Excellence and best-in-class Ways of Working to Brand and agency teams through our Faculty of world-class trainers and coaches.
03. Agency Search and Selection
We draw upon our extensive knowledge of all aspects of the agency marketplace to create structures and mechanisms to support the optimal process for our clients.
Oystercatchers Latest News
Last night, UK marketing movers and shakers gathered at The Barbican Centre to celebrate the 2013 Oystercatchers’ Awards. Trophies were carried off by Creature of London, TMW, DigitasLBi and Isobel ... Last year we launched the awards simply because we wanted to celebrate innovative new business practice, and to recognise the blood, sweat and tears [...]
Over the past 12 months we have noted that 75% of our clients have decided to invest in relationship management, training and coaching rather than pitch their agencies. Marketers, it would seem, are moving from pitch to partnership for commercial success in a rapidly changing world. Please click here to read more
Richard has spent time helping Africa to build brands and businesses. His work has taken him to Ghana, Nigeria, Kenya, Rwanda, South Africa. He shares his insights and thoughts on "Africa Rising" and the new wave of creativity exploding out of this continent. Link to full article In 2000, The Economist declared that Africa was [...]
Campaign talks to graduates currently involved in graduate schemes, internships and trying to make it in the industry about how and why they decided to get into advertising and how it's going so far. Jodie was invited to share her views...http://www.campaignlive.co.uk/News/1216720/
Children’s charity touraid, which brings disadvantaged children to the UK to create lasting relationships with schools, sporting and cultural clubs, has elected Suki to its Board of Trustees. Suki explains, “The charity helps inspire the next generation of leaders, role models and mentors to enrich their own communities. I’m thrilled to help children aim high [...]
After an afternoon of hard discussion, challenging debate and difficult decisions the judging for the 2013 Oystercatchers Club Awards has concluded. Eighteen Judges reviewed over a hundred agency entries vying for the title of Best Creds, Best RFI, Best Film and Best Website of the year. The winners and runners-up will now be announced on [...]
Entries for the Oystercatchers Club Awards 2013 have come in thick and fast. The quality of responses has been overwhelming and we are looking forward to putting them in front of a judging panel of some of the best Marketers next week: Nigel Gilbert - Director, Virgin Management Jayne O’Keefe - Coast Marketing & E-Commerce Director, Aurora [...]
Behind every successful executive, sits the true centre of command: the personal assistant. So for the second year running, we brought together an outstanding group of client PAs for an evening of networking, sharing, and frankly, just sheer fun. It’s our way of saying a big thank you to all the great people we’re working with. [...]
In one of the quirkiest relationship partnering this year, we recently introduced iconic marketing commentator and influencer Marketing Chap to the Principality of Sealand – result, Sir Mark Etingchap, OMS, to the position of Marketing & Social Media Advisor Royal by HRH Prince Michael for an indefinite period. To read more about this royal introduction [...]
A strong relationship between client and agency is one of the most important drivers of business value - but is too often overlooked, writes Richard Robinson, Managing Partner at Oystercatchers. On my first day at work my first boss told me the secret to a long term, successful client relationship: Talk every day, meet every [...]
TK Maxx communicated its brand values through the tasty medium of cake at the Oystercatchers Macmillan cake contest. More than 40 teams from agencies and advertisers took part, and we particularly like the efforts of TK Maxx. It not only went on-brand with red and white creation, but added a sign saying "always up to [...]
Friday saw a glittering gathering from the marketing and advertising industry at Sir Paul Judge’s Pimlico penthouse to raise funds for Macmillan. It is part of Macmillan’s World’s Biggest Coffee Morning, the charity’s biggest fundraising event. Hosted by Suki, our coffee morning and fiercely contested cake competition, now in its third year, brought together over [...]
What are the eight essential leadership skills? Last night, at a glittering gathering at The Shard, Oystercatchers' managing partner Suki Thompson launched a brand new survey revealing key skills for leadership in the 21st century. Guests enjoyed cocktails during a sneak preview of the research along with insights from the man behind The Shard, Irvine Sellar, together [...]
Joint has been knocked off the pitchlist for Mothercare's advertising account, leaving Bartle Bogle Hegarty and Havas Worldwide London to slog it out for the maternity and babycare retailer. The pitch is being run by Oystercatchers and overseen by Mothercare's global brand and marketing director, Jude Bridge.