Oystercatchers is a leading marketing consultancy who are experts in enabling agencies and brand teams to maximise their marketing performance through optimising their creative, strategic and media partnerships.
Evaluating and improving the strength and commitment of creative and strategic partnerships through our proprietory, industry-leading, 360˚ evaluation methodology Optimise™ .
Delivering Marketing Excellence and best-in-class Ways of Working to Brand and agency teams through our Faculty of world-class trainers and coaches.
03. Agency Search and Selection
We draw upon our extensive knowledge of all aspects of the agency marketplace to create structures and mechanisms to support the optimal process for our clients.
Oystercatchers Latest News
Over 200 senior global and UK marketing leaders, agency heads, and industry influencers celebrated the very best of agency brand marketing at the 2014 Oystercatchers Awards held at London’s May Fair Hotel tonight. The great and the good from today’s marketing world gathered to recognise and reward outstanding achievement in new business marketing by the [...]
Campaign reports that the future does not look rosy for Britain’s digital specialists. It comments on the latest bleak figures from AAR on the amount of pitching activity taking place, the decline in the number of digital-only reviews is particularly dramatic". Activity in this area shows a drop of 17 per cent in the first nine [...]
Wharton University's Future of Advertising programme has reached out to thought leaders, innovators and visionaries worldwide for their insights into the future. Each was asked two simple questions: what could advertising look like in 2020; what should we do now for that future? Wharton has recently published Richard Robinson's views... Looking towards 2020, we see [...]
Richard Robinson reflects on a rewarding diversity debate at the IPA Talent Adaptathon and how we can all shape the future. Our industry is facing a challenge like never before: how to attract, develop and retain the best and the brightest without the pay of the City or the glitter of Silicon Roundabout. This has [...]
Adforum's Worldwide Summit saw Peter Cowie and Russel Wohlwerth join over thirty American and global agencies in New York to view the future of marketing. Peter concludes that content, technology, "maker culture" and results were the major themes to come out of this year's Summit. Campaign invited Peter to share his thoughts on this year's glittering [...]
Last week our wonderful community raised over £13,000 to support Macmillan Cancer Support. And Campaign is helping us to keep momentum going by sharing Suki's personal journey. Suki writes: Six years ago, I was diagnosed with breast cancer. It came as a huge shock, not helped by the fact that Peter Cowie and I had recently [...]
We’ve just held our fourth annual Coffee morning and Cake Competition to fundraise for Macmillan Cancer Support. Donations have been totted up and we’re delighted to announce that we have raised over £13,000 - in just two hours! Hosted by our CEO Suki Thompson, who is also a Macmillan Board Trustee, over a hundred of the great and the good from [...]
Last week's Euro EFFIEs proved that strategic rigour, diligence and, ultimately the art of delivering marketing effectiveness is the number one driver with clients and agencies alike. Richard Robinson, our managing partner, was there to judge the awards and spotted five emerging trends. M&M Global |Five European marketing trends to watch
For the third year running we’re delighted to announce that The Oystercatchers Club Awards are open for entry. We are celebrating the very best in innovation, smart thinking and the sheer hard work behind campaigns created to inspire clients. Once again, we’ve brought together a stellar jury of leading marketers to recognise and reward agencies [...]
What does the future of the brand/agency model look like? That was the question tackled by a host of top marketers, CEOs and senior agency execs at an Oystercatchers Club event this week. Please click here to read Marketing's article
Leading marketers agree less is definitely more when it comes to working with agencies and that too much time can be wasted in managing agency processes....Last night's Oystercatchers Club brought together an outstanding panel chaired by Peter Cowie, with British Airway's Head of Marketing, Abi Comber; Ian Armstrong, Global Marketing Director, Jaguar; Philip Gladman, former [...]
As newly arrived member of the Management Consultancies Association, our Managing Partner Richard Robinson has recently been interviewed for his perspectives on digital marketing, personal branding, the role of marketing in the Board Room and Oystercatchers' ambitions for 2015. His insights have been published in View From The Top. Please click here to read more....
We’re thrilled to welcome Zoe to the team as one of our Partners. We’ve been working closely with Zoe in her role as NABS CEO and have admired her ability to create smart, effective business partnerships, her passion for brand, and how she inspires everyone around her. We’re growing fast and we know that Zoe will use all her [...]
Oystercatchers Club Event 2 September 2014. Kimberly-Clark reshapes marketing to fit a digital world. Diageo scraps its marketing innovation unit and hands control of testing new media and digital strategies to brand teams. P&G abolishes marketing directors, changing the title to brand director as it ups its focus on brand building... Just three global giants tackling the [...]
Suki Thompson, founder and CEO of Oystercatchers, ponders the strength of brand-agency relationships together with Abi Comber, British Airways; Martin George, Post Office and Toby Hoare, JWT. Together they share insights into what makes for a successful partnership. Please click here to see full article in Marketing